StriveFormats
AmazonSKUs & IDsImport blocker

Invalid product-id

The product-id does not have the right length or characters for its type.

What is this issue?

The product-id does not have the right length or characters for its type.

Affected field:Invalid product-id
Import blocker: your file will fail to import until this is resolved.

Upload your CSV to check for this issue and export a clean file.

Fix now

Why Amazon rejects this

Amazon matches offers to products by this ID; a wrong ID creates errors or attaches the offer to the wrong product.

Fix in StriveFormats

Upload your CSV to StriveFormats to detect this issue across all rows, with clear line-by-line reporting.

Fix in Excel

  1. 1Review the Invalid product-id column for incorrect values.
  2. 2Fix any cells that do not match the expected format.
  3. 3Save as CSV (Comma delimited).

Fix in Google Sheets

  1. 1Review the Invalid product-id column for incorrect values.
  2. 2Correct any cells that do not match the expected format.
  3. 3Go to File > Download > Comma Separated Values (.csv).

Prevent it next time

  1. ✓Start from the official platform template to avoid structural issues.
  2. ✓Run your file through StriveFormats before every import.
  3. ✓Test with a small sample file first to catch errors before they affect your full catalog.

How StriveFormats detects this

StriveFormats parses every row of your CSV and applies Amazon-specific validation rules to the Invalid product-id field. Any row that violates the rule is flagged with the row number and the specific value that caused the issue.

►Technical detail
Amazon's importer validates the Invalid product-id field against its official import specification. Values that do not meet the expected format are flagged to prevent silent data corruption -- an invalid value that slips through import might appear as a blank field, a zero, or incorrect text in your storefront without any error message after the fact.