WooCommerceStructureImport blockerAuto-fixable
Unrecognised value
A status-type column has a value WooCommerce does not recognise.
What is this issue?
A status-type column has a value WooCommerce does not recognise.
Affected field:
Unrecognised valueImport blocker: your file will fail to import until this is resolved.
This issue is fixed automatically — upload your CSV to fix it now.
Fix nowWhy WooCommerce rejects this
WooCommerce only accepts specific values for Published, In stock?, Backorders allowed?, and Tax status; others are ignored or rejected.
Fix in StriveFormats
This issue is auto-fixable. Upload your CSV and click Fix Issues to apply all safe corrections at once.
Auto-fixable: this issue is corrected automatically when you click Fix Issues.
Fix in Excel
- 1Review the Unrecognised value column for incorrect values.
- 2Fix any cells that do not match the expected format.
- 3Save as CSV (Comma delimited).
Fix in Google Sheets
- 1Review the Unrecognised value column for incorrect values.
- 2Correct any cells that do not match the expected format.
- 3Go to File > Download > Comma Separated Values (.csv).
Prevent it next time
- ✓Start from the official platform template to avoid structural issues.
- ✓Run your file through StriveFormats before every import.
- ✓Test with a small sample file first to catch errors before they affect your full catalog.
How StriveFormats detects this
StriveFormats parses every row of your CSV and applies WooCommerce-specific validation rules to the Unrecognised value field. Any row that violates the rule is flagged with the row number and the specific value that caused the issue.
►Technical detail
WooCommerce's importer validates the Unrecognised value field against its official import specification. Values that do not meet the expected format are flagged to prevent silent data corruption -- an invalid value that slips through import might appear as a blank field, a zero, or incorrect text in your storefront without any error message after the fact.