Invalid visibility value

What is this issue?

Visibility in catalog must be one of the four accepted values.

Why WooCommerce rejects this

An unrecognized visibility value may cause the product to default to visible or fail to import.

Fix in StriveFormats

Upload your CSV to StriveFormats to detect this issue across all rows, with clear line-by-line reporting.

Fix in Excel

1. 1Review the Invalid visibility value column for incorrect values.
2. 2Fix any cells that do not match the expected format.
3. 3Save as CSV (Comma delimited).

Fix in Google Sheets

1. 1Review the Invalid visibility value column for incorrect values.
2. 2Correct any cells that do not match the expected format.
3. 3Go to File > Download > Comma Separated Values (.csv).

Prevent it next time

• --Start from the official platform template to avoid structural issues.
• --Run your file through StriveFormats before every import.
• --Test with a small sample file first to catch errors before they affect your full catalog.

How StriveFormats detects this

StriveFormats parses every row of your CSV and applies WooCommerce-specific validation rules to the Invalid visibility value field. Any row that violates the rule is flagged with the row number and the specific value that caused the issue.