Emoji or promotional text in title

What is this issue?

The title has an emoji or an offer such as "free shipping" or "20% off".

Why TikTok rejects this

TikTok doesn't allow emoji or promotional text in titles, and products with them can be rejected in review.

Common causes

1. 1Store titles include offers such as "Free Shipping" or "20% Off" that work on the website but not in a catalog.
2. 2Emoji were added to titles for social posts and the same titles were reused in the feed.
3. 3A sale was added to every title in bulk and not removed afterwards.

Valid values / expected format

1. ✓The product name, brand and key details such as colour and size
2. ✓No emoji
3. ✓No offers such as free shipping or a discount

Fix in StriveFormats

Upload your CSV to StriveFormats to detect this issue across all rows, with clear line-by-line reporting.

Fix in Excel

1. 1Review the title column for incorrect values.
2. 2Fix any cells that do not match the expected format.
3. 3Save as CSV UTF-8 (Comma delimited).

Fix in Google Sheets

1. 1Review the title column for incorrect values.
2. 2Correct any cells that do not match the expected format.
3. 3Go to File > Download > Comma Separated Values (.csv).

Prevent it next time

1. ✓Start from the official platform template to avoid structural issues.
2. ✓Run your file through StriveFormats before every import.
3. ✓Test with a small sample file first to catch errors before they affect your full catalog.

How StriveFormats detects this

StriveFormats looks for emoji and for common offer phrases (free shipping, free delivery, a percentage off, buy now, best price) in every title.