StriveFormats
Amazonmedia

Invalid image URL

The image-url is not a valid http(s) URL.

What is this issue?

The image-url is not a valid http(s) URL.

Affected field:Image Src

Why Amazon rejects this

Amazon fetches product images from the provided URL. An invalid URL results in a listing without images, which reduces conversion.

Valid values / expected format

  • ✓Full URL starting with https:// or http://
  • ✓Must be publicly accessible (no login required)
  • ✓No spaces in the URL
  • ✓Supported formats: JPG, PNG, WebP, GIF
  • ✓Recommended: under 20 MB per image

Examples

Bad valueGood valueNote
products/shirt.jpghttps://cdn.example.com/products/shirt.jpgMust be a full URL
www.example.com/image.jpghttps://www.example.com/image.jpgMust include https://
C:/Users/me/image.jpghttps://cdn.example.com/image.jpgNo local file paths
https://example.com/my image.jpghttps://example.com/my-image.jpgNo spaces in URLs

Fix in StriveFormats

Upload your CSV to StriveFormats to detect this issue across all rows, with clear line-by-line reporting.

Open CSV FixerView templateAmazon Fixer guideAmazon ecommerce guide

Fix in Excel

  1. 1In Excel, click the column letter for the Image Src column.
  2. 2Press Ctrl+H. Find: http:// -- Replace with: https:// -- Replace All. This upgrades insecure URLs.
  3. 3Scan the column for cells that start with // or just a filename like 'shirt.jpg'. Add https:// in front of each.
  4. 4Find: ' ' (a space character) -- Replace with: - -- Replace All. This removes spaces from URLs.
  5. 5Click a sample URL and press F5, or paste it into a browser, to confirm the image or page loads correctly.
  6. 6Save as CSV (Comma delimited).

Fix in Google Sheets

  1. 1In Google Sheets, select the Image Src column.
  2. 2Press Ctrl+H. Find: http:// -- Replace with: https:// -- Replace All.
  3. 3Scan the column for cells starting with // or just a filename. Add https:// in front manually.
  4. 4Find: ' ' (a space) -- Replace with: - -- Replace All to clean up any spaces in URLs.
  5. 5Paste a sample URL into a new browser tab to confirm it loads correctly.
  6. 6Go to File > Download > Comma Separated Values (.csv).

Prevent it next time

  • --Always use the full URL starting with https://. Never use relative paths or local file paths.
  • --Before importing, paste a sample image URL into a browser to confirm it loads correctly.
  • --Host all images on a reliable CDN or cloud storage before adding URLs to your CSV.
  • --Avoid URL query parameters unless the platform explicitly supports them.
  • --Keep image files under 20 MB and use standard formats: JPG, PNG, or WebP.

How StriveFormats detects this

StriveFormats checks the Image Src column by verifying that each non-empty value begins with http:// or https:// and does not contain spaces. Values that look like relative paths or local filenames are also flagged.

►Technical detail
Amazon's importer fetches image URLs at import time (or at product display time). The URL must be a fully-qualified address starting with http:// or https:// so the importer can locate the resource. Relative paths (like "images/shirt.jpg") are interpreted as relative to nothing, since the platform has no base path context from your local machine. Spaces in URLs must be encoded as %20 or replaced with hyphens -- most CDNs reject URLs with literal space characters.