Missing item-name

What is this issue?

The item-name field (product title) is required for Amazon listings.

Why Amazon rejects this

Amazon requires a product title to display listings in search results and product pages.

Examples

Fix in StriveFormats

StriveFormats flags every row where this required field is blank, so you can find and fill them quickly.

Fix in Excel

1. 1In Excel, click the header letter of the item-name column to select it.
2. 2Press Ctrl+G (Go To) -- click 'Special' -- select 'Blanks' -- click OK. Excel selects all empty cells in that column.
3. 3Type the required value and press Ctrl+Enter to fill all selected blank cells at once.
4. 4If different rows need different values: use Data > Filter on the column, filter for '(Blanks)', and fill each row manually.
5. 5Save as CSV (Comma delimited).

Fix in Google Sheets

1. 1In Google Sheets, click the header of the item-name column.
2. 2Go to Data > Create a filter.
3. 3Click the filter icon on the column header, clear all checkboxes, then check '(Blanks)'. This shows only empty rows.
4. 4Fill in the required value for each blank cell shown.
5. 5Remove the filter: Data > Remove filter.
6. 6Go to File > Download > Comma Separated Values (.csv).

Prevent it next time

• --Start from the official platform template so you know which fields are required from the start.
• --Before exporting, run a quick filter on each required column and check for blanks.
• --Test with a small 5-row sample CSV before uploading your full catalog.
• --If a required field is conditional (required only for certain product types), still include the column -- just leave non-applicable rows blank.

How StriveFormats detects this

StriveFormats scans every row for blank or whitespace-only cells in the item-name column. Rows where this field is empty are flagged because Amazon requires a value on every row.